Attn: Sosua and Cabarete Business Owners and Marketers: Master the skills needed to accelerate your visibility in an AI algorithm driven world. *Search *AI Overviews (Google/Bing) *AI LLMs (e.g. Chat GTP).
The internet is extremely crowded and noisy. Content marketing requires a full-funnel strategy that takes someone from discovering your content online to becoming a lead. We will explore ranking factors and the website attributes AI algorithms prioritize.
This part of the course will be highly interactive as you learn how to properly plan a keyword strategy and optimize your digital assets. Participants will access a keyword tool, perform live research, and begin building a full keyword strategy during the session.
Learn how to create content, even with AI, that today’s algorithms respond to. We will cover what is acceptable and what is not, including formatting, schema, keyword placement, saturation, imagery treatment, internal links, and more to help your content perform.
Participants will be introduced to several AI tools that support content creation, research, and extended reach. We will compare local vs. national vs. international marketing on Google, explore Google Maps optimization, and cover how to leverage Google more competitively.
We are able to support SEO, AIO, AEO, Google Ads, Google local business, HubSpot CRM integration, WordPress websites, Facebook, Instagram and LinkedIn ads, content development, social media management and more.
