Our client is a well-known national technology company based in Canada. They recently developed a new mobile app and wanted to promote it on Facebook, Instagram, LinkedIn, and other social media platforms. Their primary goal was to reach Android device users, especially on LinkedIn. Throughout the campaign, they sought to increase app downloads and achieve high click-through rates (CTR).
Our client realized the need for a targeted approach to achieve the best results. They had a valuable Android app, but needed to reach the right audience on LinkedIn. They wanted to leverage LinkedIn’s network to connect with potential Android users who were not only interested in their app, but also likely to download it.
We created a social selling strategy on LinkedIn focused on targeted outreach. We leveraged LinkedIn's advanced targeting options to reach users interested in technology and mobile apps.
Our goal was to connect with people who were not only relevant but also potential Android users.
The ads were only delivered to users with mobile devices, and the content was specifically targeted at Apple and Android users.
We worked closely with our client to optimize their content. This involved creating posts, articles, and graphics highlighting the app's key features and functionality.
In addition to social selling initiatives, we also designed a landing page dedicated to audiences interested in learning more about the app. The following landing page was created with mobile users in mind.
Our efforts resulted in a click-through rate (CTR) of 17.3%, demonstrating how well our content was received by the LinkedIn audience. Even more striking was the fact that 18% of users who clicked on our LinkedIn posts also downloaded the mobile app. This means that our content optimization, landing page creation, and analytics all helped motivate users to take action.
